For online universities such as the Open University, promoting their courses and reaching their target market is mainly done via above the line marketing; with the internet being the main promotional tool. Considering the Open University’s target market is older adults, social media is an effective “free” tool to create awareness of different courses available. Below is a typical social media strategy that Open University could have used to promote their site.
Category Archives: Slideshare
The future of learning is crowdsourcing at least according to this slideshare it is! Personally, I feel this is a great idea; as the saying goes “two heads are better than one” what about thousands of heads?! Imagine the powerful learning resources that could be created from thousands of educators and experts – its very exciting.
A useful slideshare presentation created by Dr Junco on the results of several studies he has undertaken – it includes graphs, statistics and interesting facts.