Category Archives: Online Learning

Learning Analytics: Leveraging Education Data [Infographic]

Brilliant…

An Infographic by

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Skype For Music Lessons

What do you do if you live in a remote part of the country and you want to learn an instrument? You skype that’s what you do! The social networking site was created in 2003 and has at its peak 30 million users online. With options to make free video calls (and most computers being equipped with a webcam) it seems the ample choice for long distance learning. As a private music teacher myself I have found Skype incredibly useful not only for generating new pupils but also for emergencies where I cannot physically attend a lesson such as bad weather i.e snow! Students do not need to miss anymore lessons they can simply turn on their webcam and strum away. Skype music lessons are becoming increasingly popular and for good reason; gone are the days where you drive 45 minutes to get to a lesson you can enjoy a lesson in a comfortable environment – your own home. Of course as with everything there is a down side. Technical issues such as delay or connection problems can be time consuming, depending on the student’s webcam quality the teacher may not be able to see the student properly; an important element in most music lessons, but in particular vocal lessons where it is imperative that the teacher can see the student’s face and posture properly. But, if we put these issues aside, skype music lessons are a fantastic idea and great way to learn.

Below is an example of a vocal teacher – Eric Arceneaux who has not only used Skype to promote his music teaching, but has also created YouTube videos to help with vocal technique. With many of Arceneaux’s videos generating over 2 million views, he must be doing something right.

Sources:
Skype
The New York Times
Social Web Daily
Musician Wages
Soft Supplier

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Social Media Strategy Slideshare

For online universities such as the Open University, promoting their courses and reaching their target market is mainly done via above the line marketing; with the internet being the main promotional tool. Considering the Open University’s target market is older adults, social media is an effective “free” tool to create awareness of different courses available. Below is a typical social media strategy that Open University could have used to promote their site.

Sources:
Open University
Wikipedia
Wadd’s PR and Media Blog

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TED and TED-Ed’s Social Media Strategy

As discussed in previous posts social media is exploding on the internet and, if used accurately, can be an incredibly powerful promotional tool for not only online learning but any business. Take TED-ED for example, an educational channel as part of the successful and incredibly innovative TED “ideas worth spreading” video site; their social media strategy has helped spread these ideas into our living rooms, bedrooms, even into the classroom and lecture halls. TED is a primarily video on demand website which involves short under 18 minute talks about almost anything. They have used a multitude of social media sites to market their “mission” and although they are not for profit they still work hard to spread these ideas. TED have a Facebook page, Pinterest page and not one but two Twitter pages where they have successfully used #hashtags to allow TED to appear in search results on Twitter. To further promote their talks TED and especially TED-ED (which started early March 2012) could use more #hashtags such as #edchat or some of the other popular #hashtags for education from this great Twitter #hashtag dictionary. TED also allow users to subscribe to their website and create a member profile to interact and speak with other TED subscribers; this is also an excellent way to help promote TED as members can create discussions and will invariably stay on the site for longer if they can actively participate in conversations. A blog has also aided TED to be active in the classroom – this recent article highlights how one teacher (a TED Fellow) used TED conversations in her bioelectricity class.

TED-ED’s new YouTube channel has already generated over 2 million video views since launching their first video March 11th 2012. Check out their great introductory video below.

TED and TED-ED have implemented a successful social media strategy to spread their “ideas” – whether you love or hate social media it is the way forward in any business and TED have proved how to use it effectively. You can even download two free TED ring tones another easy way to get people talking about TED!

Sources:
Edudemic
Cybrary Man’s Educational Web Sites
The Viral Media Lab
Social Times
Youtube
Facebook
Twitter

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Filed under Digital Platforms, Online Learning, Social Media

Social Media Marketing Strategy

This week I will be discussing social media marketing strategies for online learning. Here is a brilliant video on why businesses should use social media as a powerful promotional tool.

Source:

Youtube

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Digital Learning Futures

The future of learning is crowdsourcing at least according to this slideshare it is! Personally, I feel this is a great idea; as the saying goes “two heads are better than one” what about thousands of heads?! Imagine the powerful learning resources that could be created from thousands of educators and experts – its very exciting.

Sources:

Slideshare
The findingDulcinea Blog

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Crowdsourcing to retain language


Looking back at my previous post Apps To Retain Language another way people are attempting to retain their language is via crowdsourcing. Live and Tell is a language website which allows anyone to contribute translations and stories to save and learn languages such as Navajo. As brilliant as that initiative is some people such as Maurice Claypole make the accurate observation that errors and inaccuracies can be made and thus learnt and repeated – that is not successful learning. Claypole argues only when professionals donate their time to help with such crowdsourcing as translations, will inaccuracies be reduced. Then again time is precious; so how many professionals can afford to give up this valuable commodity?

Sources:
Facebook Page Crowdsourcing in Education
Live and Tell
Guardian Article
Liberate Media

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Filed under Crowdsourcing, Identity, Online Learning