Category Archives: Digital Platforms

TED and TED-Ed’s Social Media Strategy

As discussed in previous posts social media is exploding on the internet and, if used accurately, can be an incredibly powerful promotional tool for not only online learning but any business. Take TED-ED for example, an educational channel as part of the successful and incredibly innovative TED “ideas worth spreading” video site; their social media strategy has helped spread these ideas into our living rooms, bedrooms, even into the classroom and lecture halls. TED is a primarily video on demand website which involves short under 18 minute talks about almost anything. They have used a multitude of social media sites to market their “mission” and although they are not for profit they still work hard to spread these ideas. TED have a Facebook page, Pinterest page and not one but two Twitter pages where they have successfully used #hashtags to allow TED to appear in search results on Twitter. To further promote their talks TED and especially TED-ED (which started early March 2012) could use more #hashtags such as #edchat or some of the other popular #hashtags for education from this great Twitter #hashtag dictionary. TED also allow users to subscribe to their website and create a member profile to interact and speak with other TED subscribers; this is also an excellent way to help promote TED as members can create discussions and will invariably stay on the site for longer if they can actively participate in conversations. A blog has also aided TED to be active in the classroom – this recent article highlights how one teacher (a TED Fellow) used TED conversations in her bioelectricity class.

TED-ED’s new YouTube channel has already generated over 2 million video views since launching their first video March 11th 2012. Check out their great introductory video below.

TED and TED-ED have implemented a successful social media strategy to spread their “ideas” – whether you love or hate social media it is the way forward in any business and TED have proved how to use it effectively. You can even download two free TED ring tones another easy way to get people talking about TED!

Sources:
Edudemic
Cybrary Man’s Educational Web Sites
The Viral Media Lab
Social Times
Youtube
Facebook
Twitter

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Filed under Digital Platforms, Online Learning, Social Media

Social Media Marketing Strategy

This week I will be discussing social media marketing strategies for online learning. Here is a brilliant video on why businesses should use social media as a powerful promotional tool.

Source:

Youtube

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Digital Learning Futures

The future of learning is crowdsourcing at least according to this slideshare it is! Personally, I feel this is a great idea; as the saying goes “two heads are better than one” what about thousands of heads?! Imagine the powerful learning resources that could be created from thousands of educators and experts – its very exciting.

Sources:

Slideshare
The findingDulcinea Blog

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Filed under Crowdsourcing, Digital Platforms, Online Learning, Slideshare, Social Media

Apps To Retain Language

A special iPod and iPad app has been created for the language of Senconten (from the Salish language family). Used as audio dictionaries, they come with a definition and an audio example of each word accompanied by a picture of video for the word. Creating this application is a fantastic idea and will allow the Salish language to thrive and continue via the wonderful world of digital media. Working with the younger generation (who very often identify themselves as avid mobile users) via these apps will no doubt prove a success and with (according to research by Nevada University) 85.5% of young people in education owning a mobile, the creation of this app will no doubt prove successful – best of all its free!

Sources:
Salish mobile app
Mobile statistics
BBC NEWS

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Filed under Digital Platforms, Identity

Salish Program

Another video from Kalispel Tribal Language Program – towards the end of the video several people reveal how reconnecting with the Salish language has reaffirmed their identity.

Source:

Youtube

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Our Language Is Our Identity

Our language (whether we realise it or not) is part of our identity, but how many of us take this for granted? My first language is Danish and I have never imagined it becoming endangered, however, after doing research for this weeks post I have learnt to appreciate my language as part of my identity. But, what happens when your language is endangered? Does part of your identity become endangered? After watching the video below I have come to the conclusion, that yes, for some cultures and groups, language and identity are intertwined. The video below explains how the Kalispel Tribal Language Program have tried to retain their language in the classroom and highlights the potential devastation of losing a language. In addition the Kalispel Tribal Language Program are also appealing to the younger generation via learning programs online and creating a downloadable Salish font/keyboard package to allow typing in English and all Southern Interior Salish languages.

Source:

Kalispel Tribal Language
Youtube
Stanford Paper – What is identity?

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Filed under Digital Platforms, Identity