Social Media Strategy Slideshare

For online universities such as the Open University, promoting their courses and reaching their target market is mainly done via above the line marketing; with the internet being the main promotional tool. Considering the Open University’s target market is older adults, social media is an effective “free” tool to create awareness of different courses available. Below is a typical social media strategy that Open University could have used to promote their site.

Sources:
Open University
Wikipedia
Wadd’s PR and Media Blog

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Filed under Online Learning, Slideshare, Social Media

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